Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best. Steven Van Belleghem, branding and word-of-mouth strategist at InSites Consulting, and Dado Van Peteghem, strategic consultant at DearMedia, have spent the spring interviewing numerous […]
#Fundraising: However Counted, Charitable Giving Rose Slightly in 2010
First, MKCREATIVE wishes you a happy Independence Day. We hope you are enjoying a day of grilling and a night of fireworks – all with family and friends. We also ask you to remember the hundreds of thousands of servicemen and women who have suffered injuries, lost dear friends, and endured multiple deployments in our […]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#How-To: Mobile Apps (iPhone & Android) For Office Productivity
We have to grow comfortable with the oxymoron “mobile office.” As mobile technologies improve, the expectations are rising that a nonprofit’s pitching staff and a charity’s road warriors are not just getting content from the office (a la 2002), they are making content on the road. At the least, they are expected to tweak […]
#Development: National Technology Network Conference Encouraged Networking Beyond The Net
The NTEN (National Technology Network) annual conference wound up earlier this spring in Washington DC, and the focus was on building relations through and beyond social media. The NTEN website offers access to videos of the conference keynote addresses, and a number of write-ups are available from the participants. Because no one formula for building […]
#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)
As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School […]
#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors
Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this […]
#SocialNetworks: VolunteerMatch Leads Way In (Free!) Tech Outreach
The iOS platform for the iPhone and iPad is notoriously closed for apps dedicated to fundraising. Some companies have found ways to use the mobile software to reach volunteers and grow networks of potential donors (or donors via other platforms). One such nonprofit is VolunteerMatch, whose iPhone app offers opportunities to search for local projects […]
