making & sharing stories
Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a … [Read more]
The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain, which launched today, is offering a spectrum of … [Read more]
The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both … [Read more]
The Challenge: How to present an engaging arts and lifestyle magazine television series in a top 50 market where the main competitor is not similar shows on local television, but streaming-video via the Internet. … [Read more]
When is a bird not a bird? When it's a trademark that has been manipulated and falls outside of the branding guidelines established by the trademark holder. In this case, Twitter. Birds of a feather? Not for that poor Twitter bird: perhaps no … [Read more]
Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free … [Read more]
Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Nonprofits should not only be using Twitter to broadcast their own pertinent information … [Read more]
Oprah Winfrey likes a book. BOOM! It's a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It's trending huge for forty-eight hours! Who wouldn't want that kind of attention? Well, often nonprofits and charities … [Read more]
