Bruce Horovitz of USA Today Newspaper has reported on the conversion of a Panera/St. Louis Bread Company Café (the original name of the store that became the Panera franchise) to a pay-what-you-can enterprise: A sign at the entrance says: “Take what you need, leave your fair share.” Customers who can’t pay are asked to donate […]
You Tube Is Five Years Old And Reaching To Nonprofits
Numerous media outlets, including the subject of this posting, celebrated the Fifth Birthday of the YouTube website. The first 17-second video shot by Yakov Lapitsky at the San Diego Zoo has become an on-line phenomenon again. In the online world, though, history repeats itself first as miracle, then as retro-quaint. YouTube’s meteoric rise has been […]
NeighborWorks Video Outlines Home-Inspection Process
The housing market continues to prove to be a tough bubble to burst, though the Recession is technically over. Nevertheless, many are stepping into the housing market and the good folks at NeighborWorks have posted the video you see above on their blog and at YouTube. Home inspection is not necessarily a make-or-break moment in […]
#Tech: iPad Indeed Inspires Nonprofit Community
Just before Apple‘s iPad first launched in early April, the MKCREATIVE blog presented a two-part discussion of how the device specifically and the advent of a truly functioning tablet market/community generally should be taken seriously by the nonprofit community. The iPad’s convenience as a communications tool, we argued, meant that nonprofits and mission-based companies could, […]
#SocialNetworking: Social Media Strategies And Pitfalls – Motives And Metrics
As the analytics roll in, an organization might be surprised at what it finds. Safdar and Englin discovered that the frequency of UNICEF’s postings to its Facebook site had an unintended consequence: With the exception of responses to specific high-profile crises, the UNICEF staff lost most people’s attentions after about the third posting/update of the […]
Deadline Approaching To Register For IRS’s New Tax-Exempt Status
On 17 May many smaller charities might find themselves in post-tax-exempt status as the IRS reconfigures its guidelines and filing expectations for these groups. According to Grant Williams at ‘The Chronicle of Philanthropy,’ “Nobody really knows for sure how many organizations will target=”_blank” lose their tax exemptions, but several research groups estimate that more than […]
(Some) Social Media Grow, As Might Specialization Among Them
We have had many entries on this blog about the use, best practices, and (occasional) abuse of social media. We have done so with the effort to inform our audience about user trends, technology developments, and the marketing impact social media have had. The Neilsen ratings organization ‘NeilsenWire.com’ has recently posted a three-year survey of […]
Younger Donors And Social Media Savvy
Sure, we all know that the young seem hard-wired to ‘get’ new technologies (oh, but their time will come!). We know they text as often as talk with their phones. We know they seem impatient if not downright sloppy with their casual conversations. But do we know that the average twenty-something donates about $340 a […]
